DRINK DEVELOPMENT

BarMagic has been creating award-winning specialty cocktails, branded beverage menus, VIP bottle programs, and holistic beverage systems for the past 11 years.

BarMagic beverage programs are truly innovative, easy to rollout, staff friendly and designed with one purpose: to profitably generate increased revenue. From sourcing cost-effective product to developing proprietary flavor profiles, inventory to menu design, recipe training to branding– see why we have been contracted for drink development by leading 5-diamond resorts, casinos, casual dining chains, and high-profile nightclubs including Caesars Palace, The Mirage, Luxor, The Greenbrier, TGI Friday's, and Tangerine Nightclub. You can also find our drink features on the menus of Outback Steakhouse, Hard Rock Cafe, and a handful of profitable independents around the world.

Feature Bars

Give your venue a distinct identity and a reputation that creates a buzz around town with a tight, unique feature bar. We can help you design, develop and open a feature bar that will give your concept that buzz. Not sure what a feature bar is? Ask and find out just how exciting and lucrative a well-planned feature bar can be.

Cocktail Lists

We think a great cocktail menu should be judged by three simple criteria: 1) does it drive bar sales? 2) do people talk about it? 3) does it celebrate the brand? With these criteria in mind, we design gourmet specialty cocktails and deliver them in a branded, compelling menu design. Harness the profits of our signature cocktails from our international award-winning Aspen Mint Martini to our wide range of award-winning Mojitos including the cocktail that won "Best Drink" on the Food Network Challenge (2006)... the Tangerine Mojave.

Specialty Beverage Programs

The greatest cocktail menu in the world won't make you a dollar if your staff cannot execute it in a way that delivers profits. We create comprehensive beverage programs that include union-certified bartender certification and leave nothing to chance, ensuring profits from day one. We can also help you navigate working through a state-controlled liquor authority. Ask us how we can do all this for you.

Recent Awards

Winning Drink (Sao Paolo Flip, USBG National Tales of the Cocktail Competition, 2009)
Winning Bitters (English Lavender, TRU Spirits Barmade Bitters Competition, 2009)
Best Cocktails (Tangerine @ TI, Las Vegas Epicurean Awards, 2007)
Best Drink (Tangerine Mojave, Food Network Challenge, 2006)
Best Drink (Aspen Mint Martini, Blue Blazer Challenge, 2005)
Best Drink (Italian Sidecar, Blue Blazer Challenge, 2005)
Best Cocktails (Tangerine @ TI, Las Vegas Epicurean Awards, 2005)
Best Margaritas (The Stoop, New Times Readers Awards, 2001)
Best Margaritas (The Stoop, New Times Readers Awards, 2000)