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Tobin Ellis leads seminars at 2010 Tales of the Cocktail


June 28, 2010
Tobin Ellis leads seminars at 2010 Tales of the Cocktail
BMLV's Tobin Ellis will be speaking and bartending again at this year's Tales of the Cocktail in New Orleans, Louisiana. The week of July 20-26 Ellis will moderate and speak on three panels covering subjects ranging from the psychology of service to the ins and outs of being a professional consultant. Ellis will also be pouring cocktails at several events during the event including at the Plymouth Bartenders' Breakfast. For more information visit http://www.talesofthecocktail.com



BMLV helps raise money for Taste of the Nation in Las Vegas


June 2, 2010
BMLV helps raise money for Taste of the Nation in Las Vegas
BarMagic of Las Vegas brought a team to the 2010 Taste of the Nation charity event held at the Palms Resort in Las Vegas this week to help raise money for starving children in America. BMLV produced a version of their "Cocktail Factory" sponsored by Zacapa Rum both as the welcome cocktail for the event and at a special tasting table led by Zacapa brand ambassador Robert Pallone out of Miami, Florida. Ellis and his team assembled nearly one thousand fresh Ron Zacapa cocktails featuring a fresh watermelon juice, petate bitters, and cracked pepper.



Social Mixology has jam-packed upcoming schedule


May 4, 2010
Social Mixology has jam-packed upcoming schedule

BarMagic of Las Vegas' wildly popular traveling speakeasy will be popping up in Las Vegas, Miami, and Aspen this and next month at events to be announced via the facebook group and the private website, www.socialmixologyvegas.com. Now in it's second year, Social Mixology is the world's first and only traveling pop-up cocktail speakeasy that features some of the world's top cocktail bartenders mixing up fresh classic, vintage, and contemporary cocktails with ice off the block, homemade tinctures, bitters, tonics, and sodas... all featuring craft artisan spirits. Plus it's fun. Seriously. Later.





BMLV's Tobin Ellis part of the USA National Tiki Team


April 6, 2010
BMLV's Tobin Ellis part of the USA National Tiki Team
BarMagic's Tobin Ellis was invited to be a part of the inaugural USA Tiki Team at this year's Rum Renaissance in Miami, Florida for the first ever US v. UK Tiki Challenge. Team USA will compete head-to-head with Britain's top tiki expert bartenders including staff from Trailer Happiness and Mahiki, two of the world's most renowned Tiki bars located in London . Ellis has been competing in national and global bartending competition since 1994 and has three national titles including a USBG National Championship as well as one international first place finish at the 2005 Blue Blazer Challenge. As principal of the consulting agency BarMagic of Las Vegas, Ellis also opened Rhumbar at The Mirage in Vegas last in 2009 where he and his team placed an all-fresh elevated Tiki cocktail and sipping rum program. Team USA is sponsored by double-gold medal winning Chairman's Reserve Rum.



Tobin Ellis pours cocktails at the Gins of England Party in Las Vegas


March 8, 2010
Tobin Ellis pours cocktails at the Gins of England Party in Las Vegas
BarMagic of Las Vegas' Tobin Ellis and The Modern Mixologists' Tony Abou-Ganim poured Beefeater 24 and Plymouth Gin cocktails at Gold Lounge at Aria for the "Gins of England" party. Ellis poured a classic Martinez with Plymouth Gin, Carpano Antica, Luxardo Maraschino, and Boker's Bitters as well as the "24 Outlaws" made with Beefeater 24, Dolin Blanc, Outlaw Tonic, Fresh Mandarin Juice and topped with a Peruvian Lime Espuma and Tangerine Gastrique.



Social Mixology Launches in Miami during South Beach Food & Wine Festival


February 28, 2010
Social Mixology Launches in Miami during South Beach Food & Wine Festival
The world's only pop-up speakeasy, Social Mixology, launched in Miami this week during South Beach Food & Wine at the Delano with an all-star line up of cocktail bartenders including Tony Abou-Ganim, Tobin Ellis, John Lermayer, Danny Valdez, Minas Kaliamouris, Danny Ronen, and more. Six different specialty cocktails featuring Azuñia Tequila and Chartreuse were poured for invited guests at the Florida Room.



Tobin Ellis pours cocktails at South Beach Food & Wine Party at Setai


February 27, 2010
Tobin Ellis pours cocktails at South Beach Food & Wine Party at Setai
Tobin Ellis joined Tony Abou-Ganim who headlined chef Ming Tsai's "Dim Sum & Disco" party at the Setai Hotel during this year's South Beach Food & Wine Festival. The Las Vegas duo poured TyKu cocktails designed by Abou-Ganim at the sold-out event for more than 500 guests.



BMLV's Tobin Ellis pours at Tony Abou-Ganim's first book signing


February 25, 2010
BMLV's Tobin Ellis pours at Tony Abou-Ganim's first book signing
Famed American mixologist Tony Abou-Ganim invited BMLV's Tobin Ellis to pour cocktails at the Delano during his first ever book signing of his newly released book, "The Modern Mixologist." Ellis joined Miami's cocktail elite for the event in the Florida Room during the kick-off of South Beach Food & Wine.



BMLV helps raise $35,000 for Haiti orphanage at Top Chef dinner in LA


February 4, 2010
BMLV helps raise $35,000 for Haiti orphanage at Top Chef dinner in LA

BarMagic of Las Vegas joined forces with five Top Chef cheftestants in Los Angeles at a private charity dine-around and cocktail party benefitting the Sion de Foyer orphanage in Haiti. Led by BarMagic's Tobin Ellis, Christian Oldan and Amanda Gager poured fresh, specialty cocktails while chefs Michael and Bryan Voltaggio, Ilan Hall, Marcus Vignernon, and Antonia Lafoso cooked and served an amazing spread of culinary treats for approximately 150 guests. The evening raised more than $35,000 for the orphanage which looks after 200 children in Haiti. The event was sponsored by Azunia Tequila and supported by Sailor Jerry Rum, Leblon Cachaça, Monin Syrups, and Aperol Liqueur.





BMLV finishes one year of traveling Speakeasy known as Social Mixology


December 26, 2009
BMLV finishes one year of traveling Speakeasy known as Social Mixology

BarMagic of Las Vegas will host its final party of the year this Tuesday December 29th as part of the highly-touted Social Mixology series– Las Vegas' (and possibly the worlds) first and only traveling speakeasy. Social Mixology is a celebration of cocktail culture and Las Vegas nightlife featuring a different artisan spirit each month showcased in rotating fresh vintage, classic, and contemporary cocktails made by the BMLV team. BMLV is led by 3-time national bartending champion Tobin Ellis and regular Food Network guest. The Tuesday night party moves to a new secret location each week to keep the underground vibe alive in a town where great parties are often overrun by camera-carrying tourists. Social Mixology features all fresh cocktails ranging from pre-prohibition classics like the Martinez to gastro-molecular original creations like the Bacon-washed Tuaca "Gentleman's Breakfast" as well as ice off the block, housemade tonics, bitters, syrups, tinctures, and more. The music is non-cmmerical DJ-driven and there are constant surprises including guest celebrity bartenders from around Las Vegas and the country. Past guests include Naren Young, Charlotte Voisey, Tony Abou-Ganim, Dale DeGroff, Drew Levinson, Gaston Martinez, Jim Ryan, and more. Social Mixology has been hosted at local off-strip cocktail bars like Nora's Cuisine as well as some of the most high-profile properties on the Las Vegas Strip including The Palazzo and Wynn Las Vegas. To find out where the next event is held, see photos from past events, and find out the weekly password, visit www.socialmixologyvegas.com or search "Social Mixology" on facebook.





BMLV's Tobin Ellis, John Hogan and Top Chef Michael Voltaggio


December 8, 2009
BMLV's Tobin Ellis, John Hogan and Top Chef Michael Voltaggio

BarMagic of Las Vegas's Tobin Ellis and John Hogan were on hand at the Langham Resort to make cocktails in celebration of Top Chef winner Michael Voltaggio on the night of the show's finale. Voltaggio first worked with the BMLV team in 2007 hosting a cocktail-paired dinner for the Greenbrier Advisory BOard in May of 2007 and later opening Voltaggio's signature restaurant at the legendary 5-diamond Greenbrier Resort in White Sulphur Springs, West Virginia. Hogan & Ellis served five cocktails for the invitation-only VIP crowd: a classic Plymouth Negroni, Hendrick's & Outlaw Brown Tonic, Leblon Zamboni (Cachaça Negroni), Spiked Tea (Maker's Mark, Fresh Iced Tea, Lemon Espuma), and the award-winning Leblon Sao Paolo Flip (Leblon Cachaça, St. Germain, Apricot-Fig Jam, Peychaud Bitters, Lemon Espuma, Apricot Coulis, Cardamom Dust). BarMagic credits friend and acclaimed chef Voltaggio for teaching them molecular techniques in 2007.





Tobin Ellis' BMLV hosts Las Vegas' official Repeal Day Celebration once again


December 5, 2009
Tobin Ellis' BMLV hosts Las Vegas' official Repeal Day Celebration once again

For the second straight year, BarMagic of Las Vegas has held the official Plymouth Gin Repeal Day Celebration. This year's event began with a VIP invitation-only cocktail-paired or "Spirited" dinner at ENVY Steakhouse at the Renaissance Hotel featuring Tuaca and Woodford Reserve Cocktails. Afterwards, BMLV held a Social Mixology Repeal Day party featuring vintage, classic, and contemporary Plymouth and Plymouth Sloe Gin cocktails in a private room at FIRST Food & Bar at The Palazzo that overlooks the Las Vegas Strip. The event included a 4-piece jazz band, burlesque dancers, ice-off-the-block and special guest mixologist John Hogan who flew in From Annapolis to surprise the local crowd. Plymouth Sloe Gin is not available in Nevada and BMLV was issued the only case Las Vegas will see all year.





BMLV's Tobin Ellis on cast of new NBC show


November 4, 2009
BMLV's Tobin Ellis on cast of new NBC show

BarMagic of Las Vegas' Tobin Ellis is one of three judges on the second season of lxtv/NBC's "On the Rocks: The Search for America's Top Bartender" sponsored by Absolut Vodka. The reality competition follows eight top bartenders from around the United States who are competing for $100,000 in Las Vegas. The show airs Nov 7th, 14th, and 21st right after Saturday Night Live on most NBC stations. Ellis was part of the behind the scenes crew on last year's season one, which was won by Las Vegas' own Amanda Gager. Gager was also a judge this season along with the indescribable Fabrizio Brienza, who also judged last season. The three 30-minute episodes will be available in HD online as well at lxtv.com/ontherocks.





Social Mixology is back every Tuesday in Las Vegas


October 17, 2009
Social Mixology is back every Tuesday in Las Vegas

Las Vegas' first and only traveling speakeasy, Social Mixology, has landed back in Las Vegas after a summer of traveling the country. Register with Social Mixology today and receive access to this coming Tuesdays' underground event featuring including the exact location and password for entry.






Social Mixology Comes Home to Vegas


September 15, 2009
Social Mixology Comes Home to Vegas

The Las Vegas traveling speakeasy Social Mixology returns home this coming Tuesday, September 22, 2009 with fresh classic and culinary cocktails featuring a new spirit, created by BarMagic of Las Vegas. To find out the exact time and location, log onto the Finca Vigia, the virtual speakeasy at socialmixologyvegas.com.

 

 





BMLV takes 1st place at TRU Spirits Barmade Bitters Challenge


July 16, 2009
BMLV takes 1st place at TRU Spirits Barmade Bitters Challenge

BarMagic of Las Vegas' John Hogan and Tobin Ellis took 1st place in the 2009 Tales of the Cocktail Barmade Bitters competition sponsored by TRU Spirits this past Sunday in New Orleans. Selected from hundreds of entries months ago, the field was narrowed to the best 15 homemade cocktail bitters, including Hogan & Ellis' English Lavender & Spice bitters. A blend of cinchona, cardamom, chamomile, wild organic lavender, English cucumber, sage, and all-spice– the duo's bitters won the spice category and will be bottled and sold around the United States in the near future. The process of making the winning bitters began last year in October, when the Las Vegas beverage consultants began making single-spice tinctures which they maticiously blend by palate, to create the final product. Winners in the other two categories including Baked Big Apple bitters by Marshall Atlier (Fruit) and Swedish Bitters by Adam Seger (Herb). The competition was judged by Livio Lauro (USBG President), Allen Katz (Slow Food USA), John Deragon (PDT) and TRU Spirit owners Litty and Melkon





Las Vegas wins Tales of the Cocktail Leblon Caipirinha Competition


July 11, 2009
Las Vegas wins Tales of the Cocktail Leblon Caipirinha Competition

Tobin Ellis (BMLV) and Andrew Pollard (Noir Bar) won the USBG National Finals of the 2009 Tales of the Cocktail Leblon Caipirinha competition representing Las Vegas, tonight at Pat O'Briens in New Orleans. BMLV's cocktail was the Sao Paolo Flip (Leblon Cachaca, St. Germain, Apricot & Fig Preserves, Peychaud Bitters, Apricot Nectar – topped with fresh lemon espuma and garnished with cardamom dust and an apricot coulis.) Andrew's cocktail was the El Calor de Brasil (The Heart of Brazil made with Leblon Cachaça, Homemade Jalepeno Syrup, Fresh Lime juice, Tangerine Juice, Basil, and Pineapple).  Kristen Schaefer, Tobin Ellis, and John Hogan prepared the Sao Paolo Flip for an expert panel of judges and a global industry crowd of 300 that included Dale Degroff, Gaston Martinez, Drew Levinson, Bobby "G" Gleason, Phil Raimondo, Brian Loukmas, Alex Velez, Eddie Perelez, and many more industry heavyweights. Bartenders from nine U.S. cities (including San Francisco, Los Angeles, Las Vegas, Chicago, Austin, Miami, New York and Washington D.C.) submitted recipes months go and 18 finalisst (two from each city) were selected to compete in the finals. Last year's winner Tad Carducci won this years' "People's Choice" award with his contemporary Caipirinha that featured Indian spices.





BMLV's Tales of the Cocktail Spirited Dinner to feature Founders' Table


June 27, 2009
BMLV's Tales of the Cocktail Spirited Dinner to feature Founders' Table

At this year's Tales of the Cocktail in New Orleans 25 Spirited Dinners will be held on Thursday July 9th but only one will feature a "Founders Table" with special guests Ann and Paul Tuennerman and Dale and Jill DeGroff. BMLV's John Hogan, Kristen Schaefer, and Tobin Ellis will be again conducting what was a sell-out event last year for 106 people at The Pelican Club.  Each course of celebrated New Orleans chef Richard Hughes will be paired with a custom fresh cocktail, see the menu for details. Reservations are $100 per personand include all food and cocktails, while still available. 21 and over only with proper ID. For reservations call The Pelican Club at 504-523-1504. Cocktail reception begins promptly at 8pm on Thursday July 9th. Tales of the Cocktail is an annual event held in New Orleans celebrating the history and art of the cocktail. For more information and tickets to Tales, visit www.talesofthecocktail.com.





Tobin Ellis on Martha Stewart Radio Friday June 5


May 30, 2009
Tobin Ellis on Martha Stewart Radio Friday June 5

BarMagic of Las Vegas' Tobin Ellis will be making cocktails on the Martha Stewart "Living Today" radio program on Sirius/XM this Friday June 5th at 1pm PST/4pm EST. Ellis will be making and explaining four fresh cocktails all themed around the idea of Twisted Summer Classics. The four drinks he will be making include homemade ingredients combined with craft spirits and fresh fruits and vegetables. For recipes, visit www.socialmixologyvegas.com and register for access. Ellis is filling in during a Las Vegas taping of the show for regular cocktail host Allen Katz, Mixologist for Southern Wine & Spirits of New York.





Social Mixology Makes National News


May 12, 2009
Social Mixology Makes National News

BarMagic of Las Vegas' Social Mixology program was the subject of a feature article in May's Tasting Panel Magazine. Social Mixology is a weekly celebration of Las Vegas cocktail culture that showcases a different hand-crafted spirit and a different Las Vegas cocktail bar each month. The weekly party features an all-fresh cocktail program with classic and contemporary cocktails, ice-off-the-block, guet bartenders/mixologists, and DJ-spun music. This month the feature spirit is Corzo Tequila. For information, visit www.socialmixologyvegas.com.





BMLV's Kristen Schaefer in May's Tasting Panel Magazine


May 10, 2009
BMLV's Kristen Schaefer in May's Tasting Panel Magazine

BarMagic of Las Vegas' Kristen Schaefer appears in this month's Tasting Panel Magazine in an article about the 2009 Domaine de Canton Bartender of the Year Competition held recently in St. Maarten. Schaefer was one of 12 US finalists selected out of thousands who began the competition in 2008. She went on to qualify for the national finals after winning the Southwest regional held in Los Angeles in early 2009 with her cocktail, the Sunseri Fizz.At the finals in St. Maarten, Schaefer competed with the Samba Swizzle, which is on the menu at Rhumbar in Las Vegas.






Social Mixology Tour Kicks off with Tony Abou-Ganim


April 13, 2009
Social Mixology Tour Kicks off with Tony Abou-Ganim

The Social Mixology Tour begins tomorrow, Tuesday, April 14 at the Red Room Saloon (3101 W. Sahara Avenue) with a guest appearance by legendary mixologist Tony Abou-Ganim AKA “The Modern Mixologist,” who will be manning the customized Leblon Cachaça Caipirinha bar from 10 p.m. to midnight. There, Tony will create fresh, signature Caipirinhas for guests using a pantry of seasonal fruits, exotic spices and savory herbs. Social Mixology now in its second month, features artisan spirits and fresh cocktails showcased by some of Las Vegas' (and the world's) top bartender, mixologists, and chefs including Drew Levinson, Athony Alba, Gaston Martinez, Charlotte Voisey, Kristen Schaefer, Jim Ryan, John Hogan, Alek Velez, Tobin Ellis and more. Social Mixology is a BMLV event in conjunction with Wirtz Beverage of Nevada and the Nevada Chapter of the United States Bartenders' Guild. For more information, read the full article at The Las Vegas Weekly.





BMLV's Kristen Schaefer on TV again


April 9, 2009
BMLV's Kristen Schaefer on TV again

BarMagic of Las Vegas' Kristen Schaefer was on Fox-5 TV's MORE Show today making Rhum cocktails developed by BMLV for Rhumbar at The Mirage. Schaefer, who is lead bartender/bar manager at Rhumbar demo'd the Rhumbar Mojito and Spanish Trampoline along side Rhumbar  managing partner Michael Frey. The video and recipes are available online at Fox-5 News. This is Schaefer's second TV appearance, the first was in 2008 when she appeared with Tobin Ellis on Food Network's Throwdown with Bobby Flay: Rematch on the Grill where Shaefer and Ellis bested Flay's Pineapple Mojito with their Dos Cubanos, a fresh mango and habanero daiquri topped with a smoked mojito foam.





BarMagic's John Hogan in April's Imbibe Magazine


March 22, 2009
BarMagic's John Hogan in April's Imbibe Magazine

This month's Imbibe magazine has a feature article on smoked cocktails, and BMLV's John Hogan is featured in the 3-page spread with his thoughts on smoking techniques as well as a recipe for one of BarMagic's smoked cocktail features, the Smoked Riveria. One of Hogan's signature techniques is to smoke water using nothing more than hickory chips and a weber barbeque, then using that water to create smoked ice cubes and smoked fresh mixers. Hogan has also been on the cover on Nightclub & Bar and had feature write-ups about his work in Capitol File and several other DC publications over his 18-year career behind the bar.
 





BarMagic opens Rhumbar at The Mirage


March 6, 2009
BarMagic opens Rhumbar at The Mirage

BarMagic of Las Vegas opened Rhumbar at The Mirage Resort & Casino today under the leadership of BMLV's Kristen Schaefer. The cocktail and cigar bar features a healthy selection of Rhum Agricoles, Aged Rums, Cachaças, Pisco, and other select spirits and liqueurs including Castries, Veev, and Domaine de Canton. BMLV's John Hogan and Tobin Ellis designed the cocktail program and conducted the staff training last month. But the majority of the operational planning and opening duties were handled by BMLV's Kristen Schaefer who shares her time between BarMagic and the parent company of Rhumbar, DriveThis! Entertainment where she has been appointed corporate bar trainer and lead bartender at Rhumbar. The all-fresh cocktail program includes the requisite Rum classics (1944 Mai Tai, Hemingway Daiquri, Mojito, Zombie, and Scorpion Bowl) as well as some BarMagic signature cocktails and orginal drink features like the runaway top-selling "Spanish Trampoline," a revamp of the winning cocktail on Food Network Challenge (Tangerine Mojave) now made with Sagatiba Cachaça. Also on the menu is the cocktail Schaefer made during the Domain de Canton Bartender of the Year finals in St. Maarten, the Samba Swizzle. DriveThis! Entertainment is a joint client of High Spirits Enterprises and BarMagic of Las Vegas and operates Casa Fuentes at the Caesars Palace Forum Shops, Tacos & Tequila at The Luxor, and Rhumbar at The Mirage. DriveThis! partner Michael Frey also has interests in Montecristo Rum and Freyboy Cigars/Cigarbox. Read the Las Vegas Weekly review of Rhumbar and the Daily Fiasco review of Rhumbar's top-selling specialty drink, the Spanish Trampoline.





Social Mixology launches during Nightclub & Bar Expo


March 4, 2009
Social Mixology launches during Nightclub & Bar Expo

BMLV launches Social Mixology in Las Vegas this week with a premier party for Hendrick's Gin at a local boutique hotel. Social Mixology is a weekly celebration of cocktail culture in Las Vegas and will feature a different artisan spirit each month as well as fresh, gourmet cocktails served by BMLV staff along side the hotel's bartenders. The premiere party included an ice station with fresh ice off the block, two satellite bars, a VIP tableside globe bar, and a speakeasy library bar that required a password for entry. Behind the wood(s) were WG&S Brand Champion Charlotte Voisey, Hendrick's Gin Brand Ambassador Jim Ryan, Wirtz Beverage Mixologist Drew Levinson, Milagro Brand Ambassador Gaston Martinez, USBG Vice President Anthony Alba, Progressive Bar Las Vegas' Alex Velez, BMLV's Kristen Schaefer, John Hogan, Amanda Gager, and Tobin Ellis. The all-star team of bartenders served a range of Hendrick's features for the high-profile crowd that included Tony Abou-Ganim, Bobby "G" Gleason, Ryan Magarian, Diego Loret De Mola, Gardner Dunn, Danny Ronin, Xania Woodman, and many other industry influencers from Las Vegas and around the country.





BMLV's Amanda Gager on TODAY Show after winning America's Top Bartender


March 2, 2009
BMLV's Amanda Gager on TODAY Show after winning America's Top Bartender
BarMagic of Las Vegas's Amanda Gager made her winning cocktail this morning on the TODAY Show after winning the LXTV reality competition series sponsored by Absolut Vodka called "On the Rocks: the Search for America's Top Bartender." Amanda was one of thousands of bartenders who competed in three rounds of regional interviews and competitions (NY, Chicago, San Francisco, Miami, Los Angeles, Las Vegas) to be selected as the top 10 bartenders in the US to compete for $100,000 in cash and the title of "America's Top Bartender." Gager was also recently awarded the Las Vegas Rising Star Mixologist for Starchefs.com and presented the award at an invitation-only reception at Green Valley Ranch Casino last year. The entire 12-episode season can be seen at lxtv.com/ontherocks or on LXTV in Los Angeles and New York. LXTV is an affiliate of NBC/Universal.




BarMagic dominates LXTV's Top Bartender TV Series


February 16, 2009
BarMagic dominates LXTV's Top Bartender TV Series
BarMagic of Las Vegas's Amanda Gager and Kristen Schaefer both made the finals of the LXTV reality competition series sponsored by Absolut Vodka called "On the Rocks: the Search for America's Top Bartender." Gager and Schaefer were two of thousands of bartenders who competeed in three rounds of regional interviews and competitions (NY, Chicago, San Francisco, Miami, Los Angeles, Las Vegas) to be selected as one of the top 10 bartenders in the US to compete for $100,000 in cash and the title of "America's Top Bartender." Both Schaefer and Gager made the final four of the competition. Schaefer won three of the 12 challenges and Gager won the entire competition, taking home the $100,000 and the title of "America's Best Bartender."  The entire 12-episode season can be seen at lxtv.com/ontherocks or on LXTV in Los Angeles and New York.



BarMagic asked to pour in NY at Absolut Mango Launch


February 6, 2009
BarMagic asked to pour in NY at Absolut Mango Launch
Absolut Spirits has asked BarMagic of Las Vegas to prepare specialty cocktails in NY for US Weekly, Rolling Stone, and People en Espanol Magazines as part of the National US Absolut Mango Launch. In late 2008, BMLV was contracted by Absolut Spirits to design 16 cocktail features in conjunction with this national US launch of Absolut's latest flavor. BMLV has also been involved in the US and Las Vegas market launches of Ciroc, Bacardi O, Bacardi Ciclon, Absolut Los Angeles, and a number of the Skyy Vodka Flavors.




BMLV to open Rhumbar at The Mirage


February 4, 2009
BMLV to open Rhumbar at The Mirage
DriveThis! Entertainment has asked BarMagic of Las Vegas to design the fresh cocktail program, provide bartender training, and help open their latest concept, Rhumbar at The Mirage. The new lounge will carry a moderate range of high-end sipping Rums and Rhum Agricoles, Cachaças, and other fine spirits. It will also sell cigars and serve fresh Rum/Rhum cocktails. After much success at DriveThis! Entertainment's Tacos & Tequila at the Luxor, BMLV's Kristen Schaefer has been asked by DriveThis! to come on board as corporate bar trainer and serve as head bartender at Rhumbar. Schaefer will be responsible for the majority of the opening operational details with the support of the rest of the BMLV team. Prior to moving to Las Vegas, Schaefer served as corporate beverage specialist for the Waterfront Development Group in Poughkeepsie, NY that manages The Poughkeepsie Grand Hotel, Shadows on the Hudson, The Grandview, and Anthony's Pier 9. DriveThis! Entertainment is a High Spirits Enterprises/BMLV client who operate Casa Fuentes in the Forum Shops, Freyboy Cigars/Cigarbox, Montecristo Rum, T&T at Luxor, and Rhumbar at The Mirage.




Tobin Ellis to be included on iPhone App.


February 3, 2009
Tobin Ellis to be included on iPhone App.
Cheryl Charming is designing an app for the iPhone/iTouch on Bar & Cocktail Trivia to be released March 2009 and is including several questions about BMLV's Tobin Ellis. Ellis is most known for co-founding the Flair Bartenders' Association in 1997 where he served as first President for 4 years and then for his many appearances on Food Network where he won Best Drink on the Food Network Challenge in 2005 and battled Iron Chef Bobby Flay twice (2005,2008) on the hit TV show Throwdown with Bobby Flay. Cheryl Charming is an author, cocktail consultant, and blogger by way of www.miss-charming.com.




BMLV judges and caters Hendrick's Competition at Bellagio


January 5, 2009
BMLV judges and caters Hendrick's Competition at Bellagio
The Las Vegas qualifier of the Hendrick's Gin "Cocktail & Limmerick" Competition was held tonight at the Bellagio and BMLV's Tobin Ellis was invited to serve as a judge while BMLV's John Hogan was invited to pour cocktails alongside Milagro Brand Ambassador Gaston Martinez for the specially invited guests that included a who's who of Las Vegas cocktail influencers including Tony Abou-Ganim, Ray Srp, Drew Levinson, Francesco Lafranconi, Anthony Alba, Bobby "G" Gleason, Kristen Schaefer, Jim Ryan, Alex Velez, Sean & Lisa Bigley, and a handful of others including WilliamGrant & Sons BrandChampion and host fo the event, Charlotte Voisey. In the end, Sean Bigely of the Bellagio won the event and will go on to compete in the National Finals in Los Angeles next month at The Edison.




Patron hires BMLV for Holiday Party


December 12, 2008
Patron hires BMLV for Holiday Party
BMLV was invited by the Patron Spirits Company to cocktail cater their corporate Holiday Party at The Rio and Venetian Casinos in Las Vegas for 200 people including CEO Ed Brown and Owner John Paul DeJoria. BMLV first provided service at Lucky Strike for a bowling mixer on Thursday and then on Friday BMLV brought in a staff of 12 to provide gourmet beverage service in three different rooms for cocktail hour, dinner service, and the "nightclub" after-party. Beverage offerings including Smoked Patron Margaritas, Spiced Apple Patron Reposado Margaritas, Ultimat & Outlaw Brown Tonics, Deconstructed Pyrat Mai Tais, tableside Griled & Chilleds, and sub-zero service of Patron Platinum. A personal high-note for the BMLV team was when Patron and Paul Mitchell owner John Paul DeJoria addressed his entire company at dinner and spoke at length about how the Spiced Apple Margarita (which uses a housemade Falernum) was one of his favorite cocktails of all time, and perfectly showcased Patron Tequila. The event was coordinated on behalf of Patron Spirits by Executive Assistant to the CEO, Stephanie Rivera.




BarMagic's Kristen Schaefer advances to Domaine de Canton Finals


December 9, 2008
BarMagic's Kristen Schaefer advances to Domaine de Canton Finals
After being selected from the hundreds of recipe submissions earlier this year, BMLV's Kristen Schaefer was invited to compete in the Southwest regionals of the Domaine de Canton Bartender of the Year Competition in Los Angeles. Schaefer competed against seven other top mixologists from Los Angeles and Las Vegas and took first place with her "Sunseri Fizz" cocktail. Schaefer and another Las Vegas mixologist, Alex Velez, will both represent Las Vegas in March 2009 at the Domaine de Canton Bartender of the Year Finals to be held in St. Maarten.




BMLV & Plymouth Gin host Las Vegas Repeal Day Celebration


December 5, 2008
BMLV & Plymouth Gin host Las Vegas Repeal Day Celebration
Plymouth Gin invited 20 VIP guests on a "Traveling Speakeasy" tour of Las Vegas cocktail bars in honor of the 75th anniversary of the repeal of prohibition. BMLV concepted the event which began with Plymouth & Outlaw Tonics at BMLV client Tacos & Tequila inside the Luxor. Guests who were asked to dress in 1930s period attire where then taken to a specially decorated VIp shuttle bus with three separate bars inside. On board guests were treated to Champagne Cocktails, Negronis, Martinezs, and of course, Plymouth & Outlaws. Stops included dinner at Nora's Cuisine where award-winning mixologists Danny and Antonio created a special cocktail menu with "cold tea"; Rick Barcode & Mike Taing's Red Room Saloon where they actually nuilt a speakeasy-style door with a eye-slot and required a password to enter, and the Downtown Cocktail Room where the finale party was held, open to 100 specially invited guests while 1930s jazz was played and a host of specialty Plymouth cocktails including the Gin Sauvage where poured by George Sproule. Guests included Beam Global Mixologist Bobby "G" Gleason, Wirtz Beverage's Drew Levinson, USBG Las Vegas Vice President Anthony Alba, Southern Wine & Spirits Director of the Academy of Spirits & Fine Service Armando Rosario, the entire BMLV team, and several other special guests.



BMLV & (ri)1 Rye Conduct Cocktail Workshop in NY


November 19, 2008
BMLV & (ri)1 Rye Conduct Cocktail Workshop in NY
Beam Global and Southern Wine & Spirits of New York invited BarMagic of Las Vegas to conduct a specialty cocktail workshop at Shadows on the Hudson in Poughkeepsie, NY on behalf of (ri)1, Beam's new upscale Rye. After conducting a selected tasting of the then "Future Brands" portfolio of Absolut & Level Vodkas, Cruzan Rums, and various Bourbons including the newly-launched (ri)1 Rye, BMLV provided a refresher workshop on mixology technique forthe staff of the all-fresh program inside the high-volume 400 seat restaurant and cocktail lounge which BMLV opened in 2006. The surpise of the evening was an "Iron Chef" style friendly cocktail workshop where Shadows bar staff were given a huge range of fresh and seasonal ingredients and asked to develop their own signature cocktail under the guidance of BMLV's Kristen Schaefer and Tobin Ellis. Shadows on the Hudson is a leader in the Dutchess County market for mixology and the "high-volume fresh" movement where operators are learning how to provide high-volume bar service of fresh, culinary-inpsired cocktails. The entire program was coordinated in NY by Shadows Beverage Manager Jess Burkins and Shadows GM Milty Kastanis.




BMLV hired to honor the 100th anniversary of Henry Ford's Model T


November 4, 2008
BMLV hired to honor the 100th anniversary of Henry Ford's Model T
Ford Motors hired BarMagic of Las Vegas to provide a complete cocktail and entertainment solution for their VIP party at this year's SEMA show in Las Vegas. In honor of the 100th anniversy of the world's first assembly line automobile, the Model-T, BMLV created "Assembly Line Cocktail" Service of Skyy & Outlaw Brown Tonics for 2000 people. It took 9 BMLV staff to execute the service which consisted of a 25' diameter circular "assembly line" of 8' ice luges. Ice spheres were finished by hand and sent through the air off an ice ramp to the next station where the spheres were set into special glassware and sent sliding down the next luge where the Skyy Vodka was added by 6-time World Flair Bartending Champion Ken Hall (High Spirits Enterprises) and then slide down the ice luge to the next stationwhere the Outlaw Brown was added by 4-time World Flair Tandem Champion Christian Oldan (BMLV). The drink was then slid down the final luge to where NY-style hand-charged seltzer water was added with fresh lime and served by Natasha Thorn and Kristen Schaefer of BMLV. A special version of this cocktail was made for headline grammy-winning performer, Nelly. The entire production was managed by Mach2Management and the ice engineering was provided by Ice Occasions of Las Vegas.




BMLV Opens T&T at Luxor


October 22, 2008
BMLV Opens T&T at Luxor
BarMagic of Las Vegas and High Spirits' Ken Hall celebrated the opening of Tacos & Tequila this evening at the Luxor. BMLV and Hall spent three months drafting and implementing an all-fresh margarita and cocktail program in conjunction with Francesco Lafranconi of SW&S and Drew Levinson of DeLuca Wine & Spirits. T&T features savory but approachable margaritas like the Spiced Apple, Pineapple Chipotle, and Pomegranate-Açai as well as more unusual cocktails like the Choke on the Smoke which is finished with a Los Danzantos Mezcal float. The program also includes two VIP cocktails including BMLV's signature "Grilled Chilled" featuring Cabo Uno Extra Añejo Tequia, a fresh fruit caramelization of Grand Marnee Cuvée du Cent-cinquantennaire, and a fresh lime and cardamom espuma. T&T is owned and operated by DriveThis! Entertainment, a new restaurant and nightlife company formed by Las Vegas nightlife and restaurant veterans Craig Gilbert and Michael Frey.




BMLV caters StarChefs Awards Reception for Plymouth Gin


October 21, 2008
BMLV caters StarChefs Awards Reception for Plymouth Gin
BarMagic of Las Vegas was asked to pour Plymouth Gin cocktails on behalf of Absolut Spirits at this years' Las Vegas StarChefs Awards Reception at Green Valley Ranch Station Casino. The menu included a hand-stirred classic Plymouth Martini, Plymouth & Outlaw Brazilian Tonic, and Ferrari Negroni with a homemade Blood Orange Vermouth. The event was doubly sweet for BMLV, as newly hired BarMagic bar chef Amanda Gager was presented with the 2008 Rising Mixologist Award. Read more about Amanda Gager here.




BarMagic client named to America's 10 Best Resorts List


September 28, 2008
BarMagic client named to America's 10 Best Resorts List
BarMagic of Las Vegas client The Greenbrier was just named to Yahoo! Travel's "Top 10 Resorts in America" list this week, coming in at number seven. In 2007 BarMagic of Las Vegas spent 10 months retooling the entire beverage and nightlife offerings of the 229-year old historic landmark resort, a 4-star 5-diamond resort and spa in White Sulphur Springs, West Virginia. From concept development and space planning to cocktail development and union-certified staff training, in total BarMagic retooled seven existing beverage outlets, helped design three new concepts including a basement VIP Speakeasy, trained 120 bartenders, and launched more than 60 gourmet, fresh cocktail features including "The Martini Experience," a $100 a drink 5-star tableside and the "Grilled & Chilled" a $450 a round gourmet gastro-molecular tableside experience. BMLV was also scoped to provide a complete overhaul of beverage inventories, profitability, and all other systems and controls related to beverage operations.




BarMagic caters GQ party in Las Vegas


August 25, 2008
BarMagic caters GQ party in Las Vegas
BarMagic of Las Vegas was hired to cater a Magic after-party for GQ Magazine at Stack Restaurant in the Mirage this week. The event was sponsored by Absolut Spirits and BMLV created a cocktail feature using the new Absolut Los Angeles, a fruit infusion of Pomegranate, Açai, and Acerola. BarMagic's feature called the Via Rodeo in honor of Rodeo drive in LA, was a simple mix of Absolut LA, fresh-pressed lime juice, and orange marmalade. In a tongue-in-cheek manner, the drink came with optional "accessories" including a triple-berry demi-tasse popsicle (Pomegranate-Blueberry-Açai) and an Açai-Falernum Espuma. BarMagic has been providing upscale gourmet mobile bar catering all over the world since 1997 for VIP, celebrity, and Fortune 500 events.




BarMagic captures 3 Best of Honolulu Awards


August 13, 2008
BarMagic captures 3 Best of Honolulu Awards
BMLV client Thirtyninehotel, an unusual upscale cocktail bar and media space in Chinatown, Honolulu, Hawaii racked up three Best of Honolulu awards under the leadership of BMLV consultant Christian Self. Awards included "Best Late Night Bar," "Best Ambiance," "Best Bartender," and runner-up for "Best Upscale Bar." BMLV provided design and operational consultation as well as a complete beverage program with fresh classic and contempory cocktail list, all under the direction of BMLV's Christian Self.




BarMagic joins Patron's Music in Motion Tour


August 9, 2008
BarMagic joins Patron's Music in Motion Tour
BarMagic of Las Vegas has partnered with Patron Spirits on their national promotion, "Music in Motion," creating fresh Patron cocktails at VIP events in New Orleans, Washington DC, and Boston. highlights of the tour incldue BMLV's John Hogan giving a crash course in Mixology to Spike of Top Chef fame in Boston. Complete details, photos, and Hogan's recipes can be found at www.musicinmotiontour.com




BMLV creates National Launch cocktails for Absolut Mango


August 5, 2008
BMLV creates National Launch cocktails for Absolut Mango
Absolut Spirits contracted BarMagic of Las Vegas to create cocktail features for the national US Launch of their newest flavor, Absolut Mango. BarMagic's Kristen Schaefer and Tobin Ellis developed a dozen original drink features showcasing the natural fruit Mango infused Vodka. The features range from simple and highly-operational staples such as a Mango Gimlet to savory upscale features such as Jan's Cobbler, the Butterfly, and the Tongue Thai'd, a Southeast Asian influenced cocktail with coconut milk, ginger syrup, mango water, lemongrass, and orange bitters. BMLV has been creating cocktail features for product launches, national promotions, and national accounts for the past ten years.




BMLV Spirited Dinner in New Orleans Sells Out


July 17, 2008
BMLV Spirited Dinner in New Orleans Sells Out
BarMagic of Las Vegas' Spirited Dinner at The Pelican Club, one of nearly 20 such dinners hosted by top Mixologists, authors, and spirit experts from around the world was not only one of just three dinners that sold-out but also was the largest Spirited Dinner at this year's Tales of the Cocktail. The BMLV team served nearly 1000 gourmet cocktails to a 110 guests in a three-hour period, each one paired with a different course of Chef Richard Hughes creation. From prohibition-style classics such as the "Sunseri Fizz" to gastro-molecular showpieces like the "Grilled & Chilled," the entire cocktail progression was a showcase of global trends in fresh culinary-style cocktails.




Tobin Ellis leads panel on Smarter Bar Design at Tales of the Cocktail


July 16, 2008
Tobin Ellis leads panel on Smarter Bar Design at Tales of the Cocktail
Nightlife developer and well-traveled cocktail consultant Tobin Ellis was asked to lead a panel during one of the American Express Professional Series Seminars hosted by Cheers! Magazine at this year's Tales of the Cocktail, in New Orleans. As principal of BarMagic of Las Vegas, Ellis has led bar designs, build-outs, and retrofittings for more han a decade all over the world including at  high-profile properties like Caesars Palace, Las Vegas and The Greenbrier, a 5-diamond rated historical landmark resort in White Sulphur Springs, West Virginia. BarMagic has helped clients earn awards including Best Hotel Bar, America's Hottest Hotspots, Best Lounge, Best Singles Bar, and Top 10 Resorts in America with their work.




BarMagic of Las Vegas Caters Colin Cowie Event


June 28, 2008
BarMagic of Las Vegas Caters Colin Cowie Event
BarMagic of Las Vegas' Tobin Ellis was recently hired to prepare some of his companies signature cocktails as featured on Food Network at Chalk Hill Estates in Healdsburg, California this week on behalf of Colin Cowie Lifestyle. Part of the event included a tableside demo of BMLV's "Grilled & Chilled," a Grand Marnier caramelization of an Añejo Margarita fused with a Chiliean red wine Sangria and topped with a citrus and cardamom-tincture foam.




Tobin Ellis Demos at London Bar Show


June 18, 2008
Tobin Ellis Demos at London Bar Show
BarMagic Principal Tobin Ellis was invited by Simon Ford of Plymouth Gin to speak and demo on a panel during this year's London Bar Show held at Earl Court. The panel was on American cocktail trends and also included Francesco LaFranconi, Allen Katz, Bridget Albert, David Nepove, and Willy Shine. Ellis spoke about trends in tablesides and emerging enhancements to VIP bottle service that are potentially very lucrative in markets like Las Vegas, Los Angeles, New York, and Miami. He also created an impromptu cocktail with a touch of working flair using a Chai Tea infused Cruzan Single Barrel Rum, fresh ginger, fresh lemon sour, egg whites, and Angostura bitters.




Tickets on Sale for Cocktail-Paired Dinner by Tobin Ellis


May 22, 2008
Tickets on Sale for Cocktail-Paired Dinner by Tobin Ellis
Tickets are now on sale for a spirited dinner at The Pelican Club in the French Quarter of New Orleans, Thursday July 17th. BarMagic of Las Vegas have created a cocktail to pair with each course of acclaimed chef Robert Hughes’ special menu. To view the menu click here. A limited number of tickets to this special one-night engagement featuring cocktails by BarMagic’s John Hogan, Kristen Schaefer, and Tobin Ellis are on sale now online at www.talesofthecocktail.com. Tales of the Cocktail, a culinary and cocktail festival on July 16-20, 2008, features award-winning mixologists, authors, bartenders, chefs and designers in the New Orleans French Quarter at five days of cocktail events such as dinner-pairings, cocktail demos and tastings, seminars, mixing competitions, design expos, book-signings and more. Click here to buy tickets to BarMagic’s Spirited Dinner at The Pelican Club. No one under 21 years of age admitted.



Ellis Returns to Food Network


May 16, 2008
Ellis Returns to Food Network
BarMagic principal Tobin Ellis surprised Emmy award-winning Iron Chef and Food Network star Bobby Flay in Miami as part of Food Network’s Throwdown with Bobby Flay Reunion Special. After being ambushed in 2006 by Chef Flay and not allowed to compete with any of his signature recipes, Ellis was given his due in a rematch that will be televised nationally at 10pm ET/PT on Sunday, May 25th on Food Network. This will be Ellis’ 7th major appearance on Food Network since 2000. Ellis has also appeared daily on the Food Network as part of several network promotional commercials for the past three years and won Best Drink on The Food Network Challenge in 2006. Ellis has also appeared on E! Entertainment Television, A&E, Bravo, ABC, CBS, USA, Fine Living, UPN, and The Travel Channel.




BarMagic's John Hogan has recipe published in Cocktail Book


April 18, 2008
BarMagic's John Hogan has recipe published in Cocktail Book
BarMagic's John Hogan will have his recipe for the "Norwegian Ice" which was placed at The Greenbrier Resort published in a book of Absolut Cocktails later this year. The drink is made with Absolut Pears, Lingonberry Puree, fresh lemon sour which is poured over a hand-carved iceberg and garnished with a gooseberry pod. Hogan is a former winner of the 10-Cane Rum's Most Wanted Bartender Contest and has appeared on the cover of Nightclub &Bar Magazine for his work.




BarMagic sells 60,000 Drinks for Outback Steakhouses


March 8, 2008
BarMagic sells 60,000 Drinks for Outback Steakhouses
Outback Steakhouses recently rolled out a BarMagic drink feature nationally on its menu and sold 60,000 of them during the month of February. The drink created by BarMagic's Christian Self features X-Rated Fusion Liqueur, Orgeat, and fresh strawberries. BarMagic has been designing drink features for hotels, resorts, casinos, casual dining chains, nightclubs, independents, television, magazines, and special events since 1997.




BarMagic Caters Academy of Arts Party in Honolulu


February 20, 2008
BarMagic Caters Academy of Arts Party in Honolulu
BarMagic’s Christian Self and Jen Buxbaum brought Molecular Cocktails to Hawaii during The Honolulu Academy of Arts Starlight Ball wrap party held at Thirtynine Hotel this February. Self and Buxbaum created a number of Molecular Cocktails for this special event including a deconstructed Apple Martini made with spherified apple caviar and also papaya shells filled with lychee-infused Vodka, fresh papaya puree, grapefruit bitters, topped with a lemon-cream air. Critic and blogger San Suzie called the cocktails “truly resplendent” and “dreamy.”



Tobin Ellis to Speak in Las Vegas


February 1, 2008
Tobin Ellis to Speak in Las Vegas
The 37-year old principal of BarMagic will be speaking Monday, February 25th at The Mirage as part of Santé Magazine’s breakout sessions during the annual Nightclub & Bar Show and Expo, held in Las Vegas. Ellis was also part of a Santé Magazine panel held in Atlantic City this past October that focused on strategies in bar & beverage marketing. Ellis began speaking as an industry insider back in 1999 at the Host Midwest Expo and has since travelled the world speaking on trends and strategies in nightlife and beverage development, operations, and marketing.




Schaefer Pairs Dinner with Famed Brewmaster


January 31, 2008
Schaefer Pairs Dinner with Famed Brewmaster
Brooklyn Brewery Brewmaster and author Garrett Oliver led a beer dinner for 97 lucky guests at Shadows on the Hudson in Poughkeepsie, NY this week with help from BarMagic’s Kristen Schaefer. Working with Shadows bar manager Matt Henry and Beverage Specialist Jason Davey, Schaefer led the trio during the service of 800 beers as well as her own creation, The Oliver Twist, a beer cocktail showcasing Brooklyn Chocolate Stout. Schaefer mixed the stout with Godiva Dark Liqueur and Banfi Rosa Regale; she finished it with a strawberry and vanilla air. Shadows manager Milti Kastanis said Schaefer’s drink was “executed perfectly” and “a highlight of the evening" and that Oliver was "blown away" by the drink in how well it brought out the essence of the stout, rather than masking it. BarMagic has been pairing cocktails with food for eight years and also develops beer, wine and champagne based cocktails for clients regularly.




BarMagic & Co. Heat Up Mohegan Sun


January 19, 2008
BarMagic & Co. Heat Up Mohegan Sun
BarMagic brought a team of seven to Mohegan Sun Resort in Connecticut on behalf of Skyy Spirits for the third consecutive year to the Sun Winefest, the sell-out celebration of wine and food now in its fifth year. Ellis & Hall took stage just after celebrity chef Todd English in a 45-minute stage demo and show entitled “Culinary Cocktails: Vegas Style.”  After an appearance on CBS TV-3 and the stage event, the team served 600 gourmet cocktails showcasing Skyy Spirits’ premium brands during the celebrity chef dine-around. Ellis’ offering was a wine cocktail that included Cabo Wabo Blanco, caramelized Grand Marnier, X-Rated Fusion, Fee Brothers orange bitters, and a molecular citrus foam. Hall's  cocktail combined fresh blueberries with fresh-squeezed blood orange juice, Martin Miller's Gin, Skyy Orange and X-Rated Fusion Liqueur. The unsung heros behind the scenes included BarMagic’s Kristen Schaefer & John Hogan, Amber Garcia, Isabel Hall and emcee 'Chico' of Chicosun who facilitated event prep, butler service, sound and staging.





December 8, 2007
BarMagic Gigs Event with Doobie Brothers
BarMagic of Las Vegas flew in a three-man team from Washington DC and Las Vegas to provide specialty service for 3,000 people at the Houston Hyatt Regency this weekend at a private event headlined by the legendary recording stars, The Doobie Brothers. 3-time tandem Flair World Champions Juan Llorente and Christian Oldan performed while serving a trio of fresh brazilian-themed drinks as guests entered the hotel lobby. BarMagic's John Hogan was on-hand to oversee service of more than 700 classic, mango and kiwi caipirinhas during the four-hour special event. BarMagic has worked for 12 years to become a pioneer in high-volume service of fresh, gourmet cocktails that incorporate tasteful and exciting flair elements. We have catered and performed at private events for other recording artists and celebrities including Kanye West, Aerosmith, Kid Rock, Billboard Music Awards, Jerry Seinfeld and the New York Yankees.




BarMagic's Kristen Schaefer In NY Magazine


November 20, 2007
BarMagic's Kristen Schaefer In NY Magazine
BarMagic’s Kristen Schaefer is the subject of a two-page spread in the December 2007 Hudson Valley Magazine. The article entitled Steamy Spirits highlights Schaefer’s work at Shadows on the Hudson; a restaurant, cocktail bar and lounge near Culinary Institute of America in Pouhkeepsie, NY which BarMagic helped develop and open in January. Schaefer created three seasonal spirited hot drinks for the 22,000 square foot  venue, all of which are featured in the regional magazine. The drinks include the Campfire Cafe, a liquid twist on a s’mores dessert made with a cayenne-infused hot chocolate topped with bruleed marshmallows. 




BarMagic of Las Vegas Turns 10


November 17, 2007
BarMagic of Las Vegas Turns 10
Tobin Ellis’ BarMagic of Las Vegas celebrates ten years since barmagic.com was first launched back in 1997. Since then BarMagic has steadily grown into a full-service nightlife development agency with a focus on four core areas of nightlife: development, operations, events and marketing. In the last decade, Ellis‘ BarMagic has helped its clients around the world earn a small collection of awards including Best Cocktails, Best Hotel Bar, America’s 10 Hottest Hotspots, Best Margaritas, Best Singles Bar, and Best Locals’ Night. BarMagic’s work has been featured on ABC, Bravo, UPN, Food Network, A&E, USA, Travel Channel, Fine Living, and E! Entertainment Television. BarMagic has also been written up in the New York Times, Boston Globe, Los Angeles Times, Las Vegas Review-Journal, London Sunday Times, Wall Street Journal, and the Las Vegas Weekly. Thank you to all our clients, suppliers, friends, family and colleagues who have been there since the beginning. And a very special thanks to Ken Hall of High Spirits Enterprises, Chico Garcia of Chicosun.com, Jim Allison of the FBA, and Scott Mcintosh of Hospitality Rx for their continued support through all the ups and downs of the last 10 years that it has taken to grow BarMagic into a globally-recognized brand.




Tobin Ellis to appear on USA Network


November 2, 2007
Tobin Ellis to appear on USA Network
BarMagic Principal Tobin Ellis was in Los Angeles this week filming for the USA Network's Character Fantasy Makeover hosted by Jeannie Mai where regular people are madeover to help live out their fantasy character. Ellis and Tanquerey's Tony Sinclair helped makeover a local 20-something named Clay into a Flair-Mixologist. Ellis was given 90 minutes to teach Clay enough technical bartending, Mixology, and working Flair to be able to impress any bar crowd and help him land a job as a bartender in LA. With such little time to work with, Ellis focused on teaching Clay one classic cocktail, the Negroni, made with BarMagic's signature style of Stealth Flair. Check back for air dates and times on USA. For more information on the 5-minute interstitial series, go to the USA Character Fantasy Makeover website.




BarMagic's John Hogan Opens Restaurant in DC


October 24, 2007
BarMagic's John Hogan Opens Restaurant in DC
BarMagic’s John Hogan created the beverage program for and opened the bar at Hudson Restaurant located at 21st and M in DC on October 25th to packed crowds. The 18-year DC nightlife veteran and award winning drink designer has placed a fresh cocktail program with a list that includes classic, molecular, and contemporary elements featuring premium spirits. The Alan Popovsky powerspot is not John Hogan’s first success in the Capitol; Hogan also opened Popovsky’s Felix and Spy Lounge, celebrated Georgetown ultralounge Mie n Yu, Smith and Wollensky’s, Blue Gin Ultra Lounge and worked the stick at the critically acclaimed, iconic Cafe Milano. Reviews of Hogan’s cocktail program have included the descriptors  “spectacular” and “perfect.”  Hogan has appeared on the cover of Nightclub & Bar Magazine, DC Magazine, Style Magazine, Capitol File Magazine, and The Washingtonian for his work in bar and beverage.



Tobin Ellis part of national expansion of Leinenkugel Beer


October 23, 2007
Tobin Ellis part of national expansion of Leinenkugel Beer
Tobin Ellis joined craft brewers Jake, Dick and John Leinenkugal as a spokesman for Leinenkugel’s “What’s Your Mix” program in Wisconsin and Minnesota this week on a satellite media tour. Ellis and the Leinekugal brothers appeared on TV, radio, print and online media in Wisconsin, Minnesota, Chicago, New York, Las Vegas, Virginia, Kentucky, and other markets with Ellis presenting two new specialty mixes that highlight the 2007emerging trend of “beer mixology,” using the Leinenkugal using the Leinenkugal range of craft beers. Applying principals of classic mixology with molecular techniques, Ellis showed beer lovers new ways to enjoy the world’s oldest beverage. Leinenkugal is America’s 7th oldest craft brewer and is now available in 42 states. Ellis’ mixes and the entire program can be seen at www.leinie.com.




Ellis Speaks at Nightclub & Bar Show


October 9, 2007
Ellis Speaks at Nightclub & Bar Show
Tobin Ellis spoke as part of a panel of experts on behalf of Santé Magazine during the 2007 Nightclub & Bar Show and Expo in Atlantic City, New Jersey. The workshop was facilitated and mediated by Santé publisher Mark Vaughn and was focused on the topic of nightlife marketing and branding. Ellis spoke to hotel, nightclub, restaurant and bar operators on the strategies and specifics of generating far-reaching, long-lasting word-of-mouth. BarMagic has provided nightlife-based marketing, promotion and branding for a handful of clients around the world since 1997 including  VH-1, Caesars Palace, MGM Grand/Mirage, Microsoft, and Panasonic. 




BarMagic conducts Skyy Drink Design Challenge


October 7, 2007
BarMagic conducts Skyy Drink Design Challenge
BarMagic's Kristen Schaefer and Tobin Ellis wrapped up a six-week promotion on behalf of Skyy Spirits and Southern Wine & Spirits in Poughkeepsie, New York this week at Shadows on the Hudson, judging final entries for the Skyy Drink Design Challenge. The challenge had Shadows bar staff designing their own gourmet signature drinks featuring products from the Skyy portfolio. The top recipes will be added to the current cocktail list which has generated more than $300,000 in revenue in it's first nine months. Frequent BarMagic guest mixologist Charlotte Voisey who contributed three cocktails to the original list was on hand for the final judging along with representatives from SW&S and Skyy Spirits. The winning recipe, the Mila,  features Martin Miller Gin and fresh kiwi and was submitted by Shadows bartender Jackie Dushaj