BarMagic of Las Vegas is a bar & beverage development agency established in 1997 by American Tobin Ellis. BarMagic offers a complete range of development, operational, and programming services to hotels, resorts, casinos, restaurant groups, spirits brands, and the media. BarMagic is unique in that we provide experienced consultation in all areas of designing and opening a beverage-focused hospitality business. We create the concept, design the bar, manage the pro forma, design the interior, hand-pick the glassware, purchase the furniture, oversee the construction, plan the systems and operations, hire and train the staff, create and roll-out the beverage and service programs, plan and execute the marketing strategy, open the doors and manage the books. From soup to nuts, A-Z and back again... ask around, nobody can match the depth or scope of our consultation services. Think of us as a managing partner and project manager who just happens to be highly experienced in the many facets of building, opening, and managing bars and restaurant concepts.
BarMagic Principal Tobin Ellis has 22 years of bartending, hospitality, and nightlife experience throughout the world. He has trained, opened, and consulted for CSX Hotels, Marriott, Gaylord Hotels, MGM Mirage, Tavern on the Green, Winter Park Ski Resort, Caesars Palace, and more. Ellis is a 6-time National Mixology Champion (2011 Rum Renaissance Zombie Jamboree Champion, 2010 WSWA Cocktail Competition, 2009 USBG Leblon Caipirinha Competition, 2009 Tales of the Cocktail Barmade Bitters Winner, Food Network Challenge, 2005 Blue Blazer Mixology Champion). Tobin has organized and judged bartending competitions of all styles all over the world since 1997 and has served as a technical advisor and judge for a number of television networks including A&E, Travel Channel, Food Network, and NBC. His work has been featured in the Wall Street Journal, the NY Times, The LA Times, The London Sunday Times, The Boston Globe, The Washington Post, The Las Vegas Review Journal and a host of industry publications including Santé, Imbibe, Cheers, Nightclub & Bar, Australian Bartender, Tasting Panel, Bar & Beverage, Class, Flavour, and more.
BarMagic builds teams for each project from our core staff and when necessary from our talent pool of freelancers from all areas of hospitality and nightlife. Our team includes a unique combination of experts in architecture, design, construction, high-volume beverage operations, mixology, and marketing. No matter what the size of your project, we can provide you with the talent, experience and manpower suited to your exact needs and within your budget.