tobin ellis has been in the business of designing, opening, and operating branded bar concepts in hotels & resorts as well as for independent f&b operators around the world since 1997.  If you are thinking of developing, designing, spec'ing, building, renovating, refreshing, or relaunching a hospitality concept then have a look at the work and get to know tobin's functionalist approach to branded hospitality design that has earned him the reputation of one of North America's premier bar design specialists as well as renowned hospitality operations consultant. From concept to plan, spec to install, programming to SOPs– tobin is one of the few design specialists in the world who can integrate every step and aspect of the design + build process with training and operations. tobin ellis builds bar brands.

"Thanks to Tobin Ellis’ decades of experience opening hotels, bars, and restaurants BarMagic's insights into operational design are unique, efficient and most important, aesthetically functional."
- Alia Akkam, Managing Editor, Hospitality Design Magazine