barmag

studio barmagic founder and principal, tobin ellis

TOBIN ELLIS

Tobin Ellis is the founder and principal of Studio Barmagic (est. 1997) and also proudly formerly a veteran bartender of 20+ years who started his foodservice & hospitality career as a dishwasher in Upstate New York. His work as an innovation specialist and hospitality generalist over the decades has spanned from bar & beverage consulting, to advertising and marketing for some of the largest brands in the world— to designing and developing equipment, concepts, prototypes, brands, systems, and spaces. He is a former 6-time international bartending champion, a multiple-award-winning designer in many disciplines, and an passionate advocate for the hospitality industry.
 

“Tobin Ellis has already had more impact on the hospitality world than most people know. His influence from behind the scenes is too great to be monitored or measured."

- Dean Serneels, American Beverage Marketers