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The world’s original ergonomic bartender cockpit topped with a solid surface, contoured counter with inlaid 14-gauge PVD-coated stainless scupper and finished in eco-friendly toffee crocodile recycled leather. Beautiful, no matter which side you’re on. https://www.barmagic.com/press daily 0.75 2026-03-14 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1690056693541-W6SUU5RAD85U27FPIBN4/image-asset.png Press / Awards / Testimonials - Flyover Labs: The Interview (Copy) Flyover Labs: The Interview A casual interview about Tobin’s journey as one of the world’s early modern bar consultants, how he approaches design and innovation, his work with Fortune 100 companies, and his equipment partnership with Perlick. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1614216801164-BYK97ZXM6E1FJRLED21J/imbibe75-te.jpg Press / Awards / Testimonials https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1455262069534-LDN4JNXIDOIXIOO1ROL3/image-asset.png Press / Awards / Testimonials https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554410908054-7FZET9JTSD5JKGEDFXRP/EDITION-tastingpanel.png Press / Awards / Testimonials https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1479327676089-2L91SU37RFE61AWLT9QS/Screen+Shot+2016-11-16+at+12.20.47+PM.png Press / Awards / Testimonials - Tasting Panel Magazine, Nov 2016 (Copy) Tasting Panel Magazine, Nov 2016 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1456696296495-ONTIZN6M09INTUOG5MEY/image-asset.png Press / Awards / Testimonials http://vegasseven.com/2015/06/24/seven-questions-tobin-ellis/ https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1455262241733-HZRLPPO60LUDIL91687N/SMX-tastingpanelmay09.jpg Press / Awards / Testimonials https://www.barmagic.com/mobile daily 0.75 2025-11-20 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633298699182-W0UPQ3C9RBPU4PEJBKUC/LEcreative-sides-3.png mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633301029724-O4A2OE66TRLTZWWX92I1/IMG_8234.JPG mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633294610796-QQMI8PD21ECIAPQZSS17/Z2775_TESS_Limited_Edition_Mobile_Bar_Infographic_09.17.21_220f.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291297842-NLUQG0C24ZA3I9FVS7MF/TESSMobileLE_0245.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291224346-X2GLOYUMFZDRZWNV9KQX/TESSMobileLE_0216.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763650492743-9D7XLIMAP6YKOSOXLVE1/LuxuryMobile-HD1.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291205362-MZIMFQAMXEZAW5DFN4HD/TESSMobileLE_0188.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291205867-EX2BNJ8R29EQD0GHG65H/TESSMobileLE_0195.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291261671-WPJB6X3JUFZWH5BO4NV3/TESSMobileLE_0232.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291291404-ZBKRYGT53JF58WP286OF/TESSMobileLE_0235.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291338424-22I42TGMLU92FYOLRM55/TESSMobileLE_0256.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633292255251-0NI6W6C2O451WGZOHT35/TESSMobileLE_0221.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291151167-QSKQXUDG77ELYCUYWN69/TESSMobileLE_0007.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291156628-ISUUV2YB6LKL1936XNA7/TESSMobileLE_0008.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291160670-ZYIZ4KDAC8TAP2UDCQW5/TESSMobileLE_0012.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633292291055-NIOCH4HQZBSG9TX8A2LD/TESSMobileLE_0321.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633292617609-EEISVPMLWE65HAXZIX50/TESSMobileLE_0257.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633291320573-6LQ1KWMJ38TIGBSGUHAV/TESSMobileLE_0246.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633292309043-L1W7FSY95C3RM12RCPXD/TESSMobileLE_0326.jpg mobile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1633305730673-DY7AA28Q49K9SPEL14LV/IMG_8236.JPG mobile https://www.barmagic.com/ethos daily 0.75 2026-03-14 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/a00b867d-86d5-4a4e-ba2a-ea86ebbf0264/Screenshot+2025-11-20+at+11.27.46%E2%80%AFAM.png Studio Barmagic Ethos Studio Barmagic is obsessed with delivering bars that promote healthier, faster, better bartending. (photo credit: Ellis Adams Agency & Delphi Hotel Los Angeles.) https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/b2b38403-3a44-4296-b545-ee52a040cf90/Tobin-at-Ploume1.jpg Studio Barmagic Ethos - Make it stand out Studio Barmagic principal Tobin Ellis is the bartender’s bar designer, a champion for wellness and efficiency behind the wood, and a thought leader in bar design innovation. (photo credit Doron Gild). https://www.barmagic.com/book daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/7309ad62-c23f-4d12-a780-e8dc3731803e/Screenshot+2025-08-01+at+4.39.37%E2%80%AFPM.png Bar Design Book https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/5ca08977-3260-4945-a127-a1660a5fa009/BDE-CoverHero-2b.jpg Bar Design Book Full-Color 250 page hard cover edition avaialble now on Amazon https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/d0723aab-007d-41c9-ac66-05dd927c4580/BDE-testimonialslide2.jpg Bar Design Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1773608181260-1CM7OX0H5UPG2GCUHX3J/61FC6E22-B2CE-4C9C-A72C-A0F733FDC9AB_1_105_c.jpeg Bar Design Book 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https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1771970932937-S0YUBG3EHU9BYODMTSCM/IMG_1508.jpeg Bar Design Book https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1773552767824-TO7HIKAEQ0C983APYTOA/3F22D51D-126D-444E-9171-B2C7F349C0C8.jpeg Bar Design Book https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1771970935683-T9IMX4LFJT45PSUP54LY/IMG_1474.jpeg Bar Design Book https://www.barmagic.com/tobin-ellis-cocktail-station-by-perlick daily 0.75 2026-03-14 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554582416360-UR2PXNY6PZAI5QU8MQAB/Screen+Shot+2019-04-06+at+1.26.15+PM.png Tobin Ellis Cocktail Station by Perlick Diagram of a bartender's signature cocktail station featuring various labeled components like insulated bottle well, ergonomic ice bin, self-rinsing tool caddy, speed sprayer, bartender's cubby, foot pedals, slanted speed rail, pilot speed rail, cocktail speed rail, dual refrigerated drawers, 36-inch drainboard, and smarter sink. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554582250740-VGQCHGBGCPK5SD4LUSL3/Screen+Shot+2019-04-06+at+1.19.41+PM.png Tobin Ellis Cocktail Station by Perlick Top view of a stainless steel bar station with bottles, glasses, ice, and bar tools, labeled 'Zero-Step Bartending' with the subtitle 'The Tobin Ellis Signature Series by Perlick.' https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1456692543987-FXSUFR9WMEXVO0AJBJZ8/Tobin_Ellis_Bar_Setup_023.jpg Tobin Ellis Cocktail Station by Perlick Open bar refrigerator drawer with fresh herbs, berries, lemon wedges, lime slices, and mint leaves, with bar glasses, copper mugs, and alcohol bottles on the counter above. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1456692509377-K1GOPK98TRH76Y1DM3X9/Tobin_Ellis_Bar_Setup_031.jpg Tobin Ellis Cocktail Station by Perlick A stainless steel bar station with various bottles of liquor, a glass container with ice, a sink, and bar tools. https://www.barmagic.com/clients daily 0.75 2026-03-14 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441345768-X6ODIMIY3ZTPZH3EQL9N/Screen+Shot+2021-03-10+at+9.40.10+PM.png clients Logo for Broken Shaker featuring a stylized white outline of a phone with colorful tropical background. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441381754-337VBUX1D2LHBMXWYHXY/Screen+Shot+2021-03-10+at+9.17.27+PM.png clients Logo for Ace Hotel with black text on a white circle, outlined by a blue border. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441345225-TED8X9GN5C3YQ8B4ICDV/Screen+Shot+2021-03-10+at+9.31.44+PM.png clients Logo for Momofuku Noodle Bar with a peach illustration and black text. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441343910-TKHB8KNHKMO0RWW1JK8D/Screen+Shot+2021-03-10+at+9.35.57+PM.png clients Kimpton Hotels & Restaurants logo with black background and blue border https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442562934-ZLGS4KDKWPNLBYCFX6MT/Screen+Shot+2021-03-10+at+10.01.50+PM.png clients Logo of Whole Foods Market with green background, white text, and a smoke-like design above the 'O' in 'Whole'. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442248280-S6BYD0CAI0CUKDD6SA0X/Screen+Shot+2021-03-10+at+9.56.59+PM.png clients Logo with two lions, a crown, and the letter C, with the text "Columbia Room" underneath. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442562883-H7OKF47V07O0MK4IW0K7/Screen+Shot+2021-03-10+at+10.02.03+PM.png clients Logo for The Bazaar by José Andrés with a white circle, blue border, and gray background https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442025110-8Z2XMMS2VC3O1X0LAL2G/Screen+Shot+2021-03-10+at+9.51.51+PM.png clients The image features a circular black logo with the word "EDITION" in white, stylized font, surrounded by a light blue border set against a dark blue background. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442024094-E5ST7QJXBC6LORAG0EEX/Screen+Shot+2021-03-10+at+9.52.46+PM.png clients Logo with the word 'MINA' in black letters inside a rectangular outline, set against a white circular background with a blue border. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441346391-HV1U3JE1YFBZJH58X9VE/Screen+Shot+2021-03-10+at+9.39.17+PM.png clients T-Mobile Arena logo with a black circle, pink and white text, and a pink accent line. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442563373-EMKF2PUZFT5WWXD4E845/Screen+Shot+2021-03-10+at+10.01.28+PM.png clients A circular emblem with a blue border contains the yellow text 'navy STRENGTH' on a white background. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442705391-BGQC6OMOSLBCPNGWWCX5/Screen+Shot+2021-03-10+at+10.03.58+PM.png clients Logo of Wegmans supermarket featuring stylized brown utensils and a glass, with the word 'Wegmans' in cursive beneath. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441381268-VEMN1VIF71TYBPJ0UV4B/Screen+Shot+2021-03-10+at+9.18.25+PM.png clients Starbucks Reserve logo with a star and the letter R inside a circle on a black background. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441347522-SJ83HMNTBUB038IABHDN/Screen+Shot+2021-03-10+at+9.37.01+PM.png clients Hard Rock Cafe logo with yellow circle and red text on a white background, surrounded by a light blue border. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441348129-5A35GFJZ2AZCBX8L6MFM/Screen+Shot+2021-03-10+at+9.36.25+PM.png clients The word "MANIFESTO" written in gold text inside a black circle with a light blue border on a dark gray background. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615442024126-QYQNHGQB6R8S5ZRCX6P4/Screen+Shot+2021-03-10+at+9.53.23+PM.png clients Logo for Grand Wailea Maui, A Waldorf Astoria Resort, featuring a stylized tree symbol. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441347613-C42KNSC3DFCH8A3SDWJ1/Screen+Shot+2021-03-10+at+9.36.46+PM.png clients Logo for Mercado Little Spain with white background, red text, and a blue border https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1615441381257-RCRCQYJNISMY62P0C2TY/Screen+Shot+2021-03-10+at+9.18.43+PM.png clients Logo with the text 'Drai's' written in a stylish, cursive font on a black circular background with a blue outline. https://www.barmagic.com/services-1 daily 0.75 2026-04-03 https://www.barmagic.com/projects daily 1.0 2026-01-12 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763588001541-53E7X9VD5JR0APNCE4OL/B-bar-window-view-at-wynn-las-vegas.jpg Projects - B Bar @ Wynn Resort (Las Vegas) Location: Wynn Resort, Las Vegas Date: 2025 Scope: engine design consultation/enhancements Design Partners: Todd-Avery Lenahan (WDD), Crabtree McGrath https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763577411278-M8HV1IM795D40C7414TM/Delphi-BarAngled.jpg Projects - ÜCA Terraza @ Delphi Hotel (Los Angeles) Location: Downtown Los Angeles Date: 2024 Scope: engine design, custom fabrication, space planning, installation support, consultation. Design Partners: Ellis Adams Agency https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1759312923792-SBG4M76BS8AXI47KS62G/Harriets-Lounge-03-1024x576.webp Projects - Harriet's Lounge @ 1 Hotel (Brooklyn) Location: 1 Hotel, Brooklyn Bridge Date: 2025 Scope: bar engine renovation, bar experience design https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763580676956-60WCBM63DPI854TBG3BG/emeraldbar.png Projects - Ivory Peacock (New York) Location: Manhattan (Flatiron) Date: 2021 Scope: engine design, custom fabrication, backbar design (collab), space planning, bar experience design Design Partners: Acorn Design https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763586334834-ZSG2CIZ7TH9RLNPBZHIX/cowboystarcos-3.jpg Projects - Cowboy Star (Colorado Springs) Location: Colorado Springs, CO Date: 2024 Scope: engine design, backbar design, space planning, bar experience design Design partners: Studio Basile https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1758757314617-8T8BROF9B45DBMFAW2M3/piscesbar1.webp Projects - Pisces @ Wynn Resort (Las Vegas) Location: Wynn Las Vegas Date: 2024 Scope: engine design (collaboration), installation support, consultation. Design Partners: Studio Barmagic principal Tobin Ellis consulted and collaborated on the bar engine design, optimizing both the core bartender cockpits and all adjacencies behind the bar for maximum ergonomics and efficiencies. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1754675644721-N6JHTVL195DS1JC23F0U/aviv-bar.jpg Projects - Aviv (Miami Beach) Location: 1 Hotel Miami Beach Date: 2024 Scope: engine design (collaboration), installation support, consultation. Design Partners: Michael Ewart (Singer) https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1732315621130-WPBM8D1NAN89BQ98T6NC/Riff_Raff_Club_NYC_TheRiffRaffClub_AlexStaniloff_091224-1-800x450.jpg Projects - Riff Raff Club (New York) Location: Virgin Hotel, New York City Date: 2024 Scope: engine design (collaboration), configuration, specification, consultation. Design Partners: Leo Degroff (primary bar design), Adorn Design (interiors) https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763578496523-7U23L437J4VGTUB9E8DL/humuhumu.jpg Projects - Humuhumnukunukuapua'a Bar (Maui) Location: Maui, Hawaii Date: 2016 Scope: bar experience design, engine design, space planning, backbar design Design partner: Island Design https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763578948483-BC72BHOXCKQFDPUCFFRY/boterolounge.jpg Projects - Botero Lounge (Maui) Location: Grand Wailea Resort, Maui, Hawaii Date: 2016 Scope: engine design Design partner: Island Design https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763583919538-L5L0JLY69MZQAPUEG2WI/BH-Large.jpeg Projects - Bitter Honey (Rochester, NY) Location: Rochester, NY Date: 2017 Scope: engine design, consultation. Design Partners: Zack Mikada https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763587609462-GBPNLU0L5MA4AV209A3T/treehaus2.jpg Projects - Esthers' Kitchen (Las Vegas) Location: Arts District, Las Vegas Date: 2024 Scope: engine design, custom fabrication, backbar design, installation support Design Partners: Trinity Haven https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1735420995368-QD6XEI3IUZWL1O6ZKTNA/billsrendering.jpg Projects - Highmark Stadium (Buffalo, NY) Location: Buffalo Bills Stadium Date: 2024 Scope: engine design, consultation. Design Partners: S2O, Jason Cotter https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1732315182547-M0FRESBU6ZFF3H9FGT8B/juniper.jpg Projects - Juniper (West Hollywood) Location: 1 Hotel WeHo Date: 2024 Scope: engine design (renovation), concept development, operations consultation. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1735420976910-CJ3UVB1L7WTI5HKZTKY1/Screenshot+2024-12-28+at+4.22.07%E2%80%AFPM.png Projects - Grand Sierra Arena (Reno) Location: Reno, Nevada Date: 2024 Scope: engine design Design Partners: Stafford Design Group, Gensler https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1732315211838-UTIDAOC9E17IYKUKFBA4/1_Hotel_SF_-_Terrene_2w1404.png Projects - Terrene (San Francisco) Location: 1 Hotels, San Francisco Date: 2024 Scope: engine design, configuration, specification, consultation. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426020244-752CWX8J9Z7UAC0VT6DA/starbucks-reserve-roastery-shanghai-5.jpg Projects - Starbucks Reserve Roastery (Shanghai) Location: Shanghai, China Date: 2015 Scope: bar experience design, hospitality modeling, equipment design, engine design, operations consultation Design partner: Starbucks “Tobin has a unique ability to set a vision for the customer experience and design the details to deliver the vision.” - Rachel Antalek, Vice President, Innovation, Starbucks https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426015016-WB0GQALQAX38JUI8PP70/NY_Events_960x540_tcm132-45756.jpg Projects - Starbucks Reserve Roastery (New York) Location: Manhattan, New York Date: 2015 Scope: bar experience design, hospitality modeling, equipment design, engine design, operations consultation Design partner: Starbucks ”Tobin’s work with us is evidenced in the Starbucks Reserve Roastery service model.” - Rachel Antalek, Vice President, Innovation, Starbucks https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426077461-535XLCTSTV023M3G7RMG/ef2e0a6e-1354-4146-83d4-9160e717bea2.jpg Projects - Starbucks Reserve Roastery (Seattle) Location: Seattle, Washington Date: 2015 Scope: Design Consultation, Hospitality Modeling, Operations Consultation Design partner: Starbucks https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1659029906741-IZ270ZF69SE6Y0VXFV5E/Highlands-Detroit-bar-scaled-e1583429566409-1.jpg Projects - Highlands (Detroit) Highlands Restaurant & Bar Location: Detroit, MI (Renaissance Center) Date: 2019 Scope: Experience design, engine design Design partners: Rockwell, Dan Millis https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763578740748-M6JJNYHELKI7JMV59YTY/ploumebar.jpeg Projects - Ploume (New York) Location: Manhattan (Nomad) Date: 2021 Scope: engine design, backbar design (collab), bar experience design Design Partners: Acorn Design https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1766954675357-G7NTALZCCQMJWITNLHF6/Screenshot+2025-12-28+at+3.43.58%E2%80%AFPM.png Projects - Shell Restaurant (Rochester, NY) Location: Rochester, NY Date: 2025 Scope: light engine design, design and layout consultation Design Partners: Plan Design (principle designer) https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763579975158-7FK0BD1BUIFTC5XASEBG/boathouse2.jpg Projects - Central Park Boathouse (NYC) Location: Manhattan, NY Date: 2023 - 2025 Scope: Historical Landmark Renovation, Engine Design, Backbar Design https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763578342185-XKS7BBTA1L25AGHJS38H/club328-4.jpg Projects - Rogers Centre (Toronto) Location: Heinz Club 328 @ Blue Jays Stadium, Toronto, Canada Date: 2024 Scope: engine design (collaboration), consultation. Design Partners: CiniLittle, Populus https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554427184784-ZPDJ4DJI6LUZXGXKRKCL/the-breslin-ace-hotel-new-york-large.jpg Projects - Ace Hotel (New York) Location: Manhattan, New York Date: 2012 Scope: Investor-Level Financial Review, Operational Review, Operational Consultation, Programming Consultation, Time-Motion Studies Design Partner: Roman & Williams https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426017679-LTXH212DMVUAGOIFUFGZ/Screen-shot-2015-06-18-at-1.18.06-PM.png Projects - Sky Waikiki (Honolulu) Location: Honolulu, Hawaii Date: 2013-2015 Scope: Bar experience design, Engine design, backbar design, FF&E consultation, space planning, operations consultation Design Partners: MGA Design, Bargreen Ellingson https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554425669620-MBJYXX5P4CF87LZU316E/43.jpg Projects - Edition Waikiki (O'ahu) Location: Honolulu, Hawaii Date: 2010 Scope: menu development, staff training, systems and playbook design, beverage hospitality brand standard design, brand launch, hotel opening, nightclub operations design, SOPs, costing and pricing. Design Partners: Yabu Pushelberg Winner: Best Hotel Opening, Hotelchatter.com, 2011 ”Ian Schrager’s latest boutique hotel boasts four fabulously unique bar venues with cocktail concepts by Tobin Ellis.” - Tasting Panel Magazine *EDITION Waikiki is now ‘The Modern Waikiki’ https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554425944183-GKDD1MMC4AWCT6K80R66/GOLD-BAR-at-EDITION-Istanbul.jpg Projects - Edition Istanbul (Turkey) Location: Istanbul, Turkey Date: 2011 Scope: Systems design, operations consultation, hospitality modeling, hotel opening, beverage design, SOPs. Design Partner: Gabellini Sheppard ”Ian Schrager’s latest boutique hotel boasts four fabulously unique bar venues with cocktail concepts by Tobin Ellis.” - Tasting Panel Magazine *project lead: Christian Self (studio barmagic) https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1732315398165-2VOF9LYJFUCTJXWE84MG/Screenshot+2024-11-22+at+2.41.45%E2%80%AFPM.png Projects - Bramaré (Las Vegas) Location: Las Vegas, NV Date: 2024 Scope: engine design, configuration, specification, consultation. Design Partners: LC Kitchens & Bar https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1675902680992-0ZAQPU0MWBK0LNRX7Q8Y/IMG_1014+2.jpg Projects - Echo & Rig (Las Vegas) Location: Las Vegas (Henderson) Date: 2022 Scope: Bar Experience Design, engine design, custom fabrication design Design Partners: LC Kitchens, Jayson Atienza Beverage Program by Tony Abou-Ganim, The Modern Mixologist https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426088788-WAYMTNNEIXPSYRK4558S/Screen+Shot+2019-04-03+at+11.36.18+PM.png Projects - Lobby Bar at Bally's (Las Vegas) Location: Las Vegas Date: 2018 Scope: custom equipment design, plan review https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426050438-UNHPWWWNQ6T5ZX6ZGJWP/DSC03083.jpeg Projects - Hemispheres by Michael Voltaggio Location: The Greengrier, White Sulphur Springs, West Virginia Date: 2006-2007 Scope: Engine design, experience design, systems design, beverage design, union reclassification, operational consultation, training Executive Chef: Michael Voltaggio ”Tobin’s programs have been the single most successful tools in the repositioning of our beverage program.” - Gunnard Cunningham, Vice President, Food & Beverage https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426041609-J7UT3MM2RAVYY45T1BL6/IMG_5027.jpeg Projects - Whiskybox (Wintson-Salem) Location: Winston-Salem, North Carolina Date: 2013 Scope: Concept development, experience design, interior design, bar design, operational consultation, beverage design Best Cocktail Bar Whiskybox, Runner up Readers’ Choice Awards, 2014 “There’s a lot to like about this basement haunt, including the dark hardwood floors and a clean design.” - Critic Eric Ginsberg, Triad City Beat ”With his diverse and extensive knowledge of the bar and hospitality industry, it is clear why Tobin is one of the industry’s leading consultants. His work for me has led directly to increased sales and profits from a higher quality customer experience.” - George Bambalis, Owner, Whiskybox https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554446833224-LRXYOWU27A5WEQ82GZTN/Screen+Shot+2019-04-04+at+11.46.06+PM.png Projects - Ink by Michael Voltaggio (West Hollywood) Location: Los Angeles, CA Date: 2011 Scope: Plan review, engine redesign https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1763648581277-NBNJFH6VEWOS8GY3UB03/shadows.jpg Projects - Shadows on the Hudson (Poughkeepsie, NY) Location: Poughkeepsie, New York Date: 2006 Scope: Concept development, engine design, specialty bar design, systems design, experience design, menu design, training, operations consultation, marketing https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426013952-17HHKG0HZS0Y7C41JPY8/Rhumbar-Hero-min.jpg Projects - Rhumbar at the Mirage (Las Vegas) Location: Las Vegas, Nevada Date: 2009 Scope: Systems design, plan review, beverage design, ops design, training Design partner: Alverez + Brock https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1766954229375-IUSTJB73KXF3U1F5DDYL/Greenbrier-20-48-scaled.jpg Projects - Lobby bar @ The Greenbrier Location: White Sulphur Springs, West Virginia Date: 2006-2007 Scope: historical landmark restoration, engine design, custom fabrication design, operational consultation, training, union reclassification, beverage design NAMED ONE OF THE BEST 19 BARS IN AMERICA BY ESQUIRE MAGAZINE, 2019 https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426051709-K2ACOK52PESJ8IEIKFEU/image.php_.jpg Projects - Lynyrd Skynyrd Beer & BBQ (Las Vegas) Location: Excalibur, Las Vegas Date: 2011 Scope: Systems design, beverage design, operations consultation, training, SOPs. https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426051243-AWWASNY85WO9ZWM3Y406/Spectacular-and-Stylish-Restaurant-Interior-design-of-T-T-Las-Vegas-Bar.jpg Projects - Tacos & Tequila by Richard Sandoval (Las Vegas) Location: Luxor, Las Vegas Date: 2005 Scope: Systems design, plan review, operations consultation, beverage design, SOPs, training https://images.squarespace-cdn.com/content/v1/56bd7645c6fc08fac953a610/1554426025142-CHH85NXL2GH9C7XYQXCY/shadowbar-1.jpeg Projects - Shadow Bar at Caesars Palace (Las Vegas) Location: Las Vegas, Nevada Date: 2000 Scope: bar design consultation, systems design, beverage design, operations consultation, training, union reclassification