For nearly 30 years Tobin Ellis has helped create, develop, design, open, and drive hospitality brands all around the globe both large and small. If a business sells beverages, Tobin can provide key insights to just about every aspect of development, design, branding, marketing and operations which explains why he has been retained by some of the largest hotel, restaurant, and coffee groups in the world including Hilton, Marriott, Gaylord, Starbucks, Ace Hotels, TGI Friday's, Caesars Entertainment, Cheesecake Factory, Outback Steakhouses, and many more.
Tobin strives to create truly memorable brand experiences by delivering efficient and elegant bar design solutions that allow hourlies to deliver the highest possible levels of hospitality and maximum throughput in order to drive profitability while creating immersive guest experiences through imaginative, well-researched, ahead-of-trend conceptual design. Tobin understands all phases of the design build process from development to floor plans and cutting-edge equipment schematics right down to bar nosings, custom-fab scuppers, and die wall construction. Tobin Ellis has been in the business of designing and building bars globally for 15 of his 29 years in hospitality and has won multiple commercial product and interior design awards for his work. Visit the awards page for details.
design + build
For nearly 30 years Tobin has worked hand-in-hand with investors, developers, architects, interior designers, general contractors, and bev ops teams creating, building, launching, scaling, and growing successful hospitality brands for companies including Carlson Restaurants, Starbucks Coffee, Hilton Hotels, MGM Resorts International, EDITION Hotels, Gaylord Hotels, CSX Hotels, Ace Hotels, T-Mobile Arena, and more. It is difficult to quickly explain Tobin's expertise in the design + build space because of his highly diverse client portfolio and breadth of experience. Suffice it to say: if it touches a beverage-centric business model in any fashion, Tobin Ellis has been there, time and time again with documentable success.
Operational expertise is what defines BarMagic of Las Vegas as a unique hospitality development and design firm. Tobin Ellis' background in ops spans almost every FOH position from dishwasher to director of operations. His hands-on approach and nearly three decades of ops experience means that when BMLV helps develop and design a project, we are considering the operational impact of every decision. Our ability to deliver industry-revered beverage development, training platforms, and integrated systems is precisely the strategic advantage we have in the early stages of ideation.
Tobin Ellis Cocktail Station by Perlick
After 28 years of bartending and bar consulting that includes 14 years of designing bars all over the world, Tobin Ellis was tapped by one of America's oldest and most respected names in beverage dispensing equipment to re-imagine a bartender's station. Together Ellis and the engineering team at Perlick spent two years completely rethinking how underbar equipment should be designed and manufactured from a bartender's perspective. Take a look at the ergonomics, innovations in efficiencies, and attention to detail that went into the only bartending equipment ever to receive the coveted "Good Design" Award for commercial design presented by the Chicago Museum of Design & Architecture as well as being named a top-10 finalist for the 2016 FCSI Foodservice product of the year.
Winning Cocktail Sao Paolo Flip USBG National Finals, 2009
Winning Bitters Lavender Spiced Tales of the Cocktail Barmade Bitters Challenge, 2009
Best Mojito Shadows on the Hudson “Best of” Awards, Hudson Valley Magazine, 2009
Winning Cocktail Dos Cubanos Throwdown with Bobby Flay, 2008
Best Cocktails Tangerine Bar & Lounge Las Vegas Epicurean Awards, 2007
Best Singles Bar Shadows on the Hudson Best of Hudson Valley Awards, 2007
Best Drink Tangerine Mojave Food Network Challenge, 2006
Best Hotel Bar Tangerine Bar & Lounge Las Vegas Weekly Readers’ Choice Awards, 2005
Best Cocktails Tangerine Bar & Lounge Las Vegas Epicurean Awards, 2005
Best Lounge Tangerine Bar & Lounge Las Vegas Epicurean Awards, 2005
Best Drink Italian Sidecar Blue Blazer Challenge World Finals, 2005
Best Locals Night Tangerine Bar & Lounge Las Vegas Weekly Readers’ Choice Awards, 2005
Best Margaritas The Stoop (Syracuse, New York) New Times Readers Awards, 2001
Best Margaritas The Stoop (Syracuse, New York) New Times Readers Awards, 2000
BMLV has been featured on Food Network, Spike!, A&E, Travel Channel, ABC, NBC, E!, Fine Living, Showtime, USA, and more as well as in the Washington Post, New York Times, London Sunday Times, Las Vegas Review-Journal, and a large number of industry publications.