Innovation

Innovation isn't confined to products. It can transform experiences, operations, environments, and the way people interact with brands. That's why our work spans industries—from hospitality and retail to automotive and technology—while following the same human-centered methodology.

selected clients and collaborators

→ Products

Absolut Raspberri Product launch

Absolut Apeach Product launch

Absolut Pears Product launch

BarKeep Hogan & Ellis’ organic lavender bitters

Perlick Ergonomic bartender’s cockpit‍ ‍GOOD Design Gold Award Winner & FCSI product of the year top 10 finalist

Perlick Ice vault FCSI product of the year finalist

Perlick Tobin Ellis Limited Edition Mobile Bar Interior Design Magazine’s best of year nominee

Perlick Dual-zone cocktail freezer FCSI product of the year nominee

Bar Design EssentialsWorld’s 1st book on bar design‍ ‍#2 Best-selling new release

→ Design

Starbucks Global hospitality playbook

Starbucks Cold bar in 5000 SE Asia locations

HIlton Global bar design brand standards

IHG Global bar design brand standards

Marriott Global bar design brand standards

→ Experiences

Ford 150th anniversary of the Model-T

Panasonic North American product Launch

Microsoft Global leadership conference

Mini-Jimmy’s World’s smallest speakeasy

Social Mixology World’s 1st pop-up bars

→ Charity & Non-Profits

FBA Flair Bartenders’ Association

Hospitality Industry Hospitality relief dashboard

Hospitality Industry Bar & restaurant revival guide

Start the Conversation

“Tobin is truly one of the great innovators and creatives in the business.”

- Anthony Torres, VP Luxury Restaurants & Bars, Kimpton Hotels

Why the World Turns to Studio Barmagic

  • Rachel Antelak, VP of Innovation, Starbucks Coffee Company

    “Studio Barmagic has a unique ability to set a vision for the customer experience and design the details to deliver the vision.”

    Rachel Antelak, VP Innovation, Starbucks Coffee Company

  • VP of Restaurants and Bars, Anthony Torres, Kimpton Hotels

    “Tobin is truly one of of the great innovators/creatives in the business.”

    Anthony Torres, VP Restaurants & Bars, Kimpton Hotels

  • Alia Akkam, Editor, Hospitality Design Magazine

    “Studio Barmagic’s insights into operational design are unique, efficient, and most important, aesthetically functional.”

    Alia Akkam, Editor, Hospitality Design Magazine

  • Gunnard Cunningham, General Manager, Savannahs Golf Club

    "Studio Barmagic's offerings were the single most successful tools in the respositioning of the resort."

    Gunnard Cunningham, VP F&B, The Greenbrier Resort

  • Angie Weber, Global VP of Beverage, Legends Hospitality

    Tobin doesn’t just design bars, he designs better business outcomes.

    Angie Weber, Global VP of Beverage, Legends Hospitality