Selected client logos from Studio Barmagic's commercial bar design, hospitality innovation, concept development, and consulting portfolio.

Capabilities

Where design, operations, and innovation intersect. We identify problems most teams don't know exist until they're built—and innovate solutions others wouldn't think of. That's the value of operational experience guiding design from the very beginning, and white-glove advisory driving better outcomes until the very end (and years beyond).

Start the Conversation

selected clients and collaborators

→ Custom Bar Design

What if bars worked as beautifully as they looked?
They should. Our bar design philosophy ensures it.

→ Concept Development

What if operations and innovation shaped the concept instead of fixing it later?
That’s where they belong.

→ Hospitality Experience Design

What if every decision served the employees, guests, and investors?
They must. This is our polar north that informs our ethos, process, and ergonomic focus.

→ Innovation

What if the equipment or the idea didn’t exist yet?
Then we invent it. Innovation isn’t a claim, it’s a reputation we earned over decades.

→ Strategic Advisory

What if experience and expertise replaced assumptions?
That’s where we begin. And we have a broad scope of strategic services to build from.

Why the World Turns to Studio Barmagic

  • Rachel Antelak, VP of Innovation, Starbucks Coffee Company

    “Studio Barmagic has a unique ability to set a vision for the customer experience and design the details to deliver the vision.”

    Rachel Antelak, VP Innovation, Starbucks Coffee Company

  • VP of Restaurants and Bars, Anthony Torres, Kimpton Hotels

    “Tobin is truly one of of the great innovators/creatives in the business.”

    Anthony Torres, VP Restaurants & Bars, Kimpton Hotels

  • Alia Akkam, Editor, Hospitality Design Magazine

    “Studio Barmagic’s insights into operational design are unique, efficient, and most important, aesthetically functional.”

    Alia Akkam, Editor, Hospitality Design Magazine

  • Gunnard Cunningham, General Manager, Savannahs Golf Club

    "Studio Barmagic's offerings were the single most successful tools in the respositioning of the resort."

    Gunnard Cunningham, VP F&B, The Greenbrier Resort

  • Angie Weber, Global VP of Beverage, Legends Hospitality

    Tobin doesn’t just design bars, he designs better business outcomes.

    Angie Weber, Global VP of Beverage, Legends Hospitality