Creative + Strategic Services


Studio Barmagic is most known globally for innovative, ergonomic, high-performance bar design for luxury hotels, resorts, restaurants, stadiums, and cocktail bars. Behind our design work is a suite of highly-tailored strategic consultation services that ranges from scaled hospitality modeling to product innovation, landmark status renovations to union reclassifications and so much more.

It is nearly impossible to quickly explain the breadth and depth of Tobin Ellis’ experience and documented results for Fortune 100 and 500 brands as well as independent businesses over the past 30 years. If it involves humans producing products or experiences in a customer-facing environment, or optimizing a scaled consumer experience— chances are very high Studio Barmagic has been there time and time again, with documented success.

To find out more, request a proposal for services, or tap the RFP button below.

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Why the World Turns to Studio Barmagic

  • Rachel Antelak, VP of Innovation, Starbucks Coffee Company

    “Studio Barmagic has a unique ability to set a vision for the customer experience and design the details to deliver the vision.”

    Rachel Antelak, VP Innovation, Starbucks Coffee Company

  • VP of Restaurants and Bars, Anthony Torres, Kimpton Hotels

    “Tobin is truly one of of the great innovators/creatives in the business.”

    Anthony Torres, VP Restaurants & Bars, Kimpton Hotels

  • Alia Akkam, Editor, Hospitality Design Magazine

    “Studio Barmagic’s insights into operational design are unique, efficient, and most important, aesthetically functional.”

    Alia Akkam, Editor, Hospitality Design Magazine

  • Gunnard Cunningham, General Manager, Savannahs Golf Club

    "Studio Barmagic's offerings were the single most successful tools in the respositioning of the resort."

    Gunnard Cunningham, VP F&B, The Greenbrier Resort

  • Angie Weber, Global VP of Beverage, Legends Hospitality

    Tobin doesn’t just design bars, he designs better business outcomes.

    Angie Weber, Global VP of Beverage, Legends Hospitality