Bar Experience Design™ is Studio Barmagic's proprietary approach to commercial bar design, luxury hotel bar design, restaurant bar design, bartender ergonomics, and operational workflow optimization. First pioneered by Tobin Ellis in 2006, Studio Barmagic created this holistic approach during the renovation of 8 bar outlets at the American Historical Landmark Resort, The Greenbrier. That work went on to increase property-wide beverage revenues more than 200% (documented, verifiable) and made Esquire Magazine’s annual list of America’s Best Bars. The approach centers on connecting thoughtful, bespoke equipment design directly to beverage operations, hospitality playbook, and the guest experience and then coordinating all elements of bar design between architects, IDs, GC, owner/operator, and all other members of both design and operations teams to ensure improved outcomes.
Ivory Peacock (New York)
Starbucks Reserve Roasteries (Shanghai)
Echo & Rig (Las Vegas)
For decades leading brands have turned to Tobin Ellis to design SMARTER, FASTER, MORE BEAUTIFUL BARS that bartenders love working behind.
The Greenbier Lobby Bar
The 19 Best Bars in America (Esquire Magazine, 2019)
Drai’s Nightclub, Vancouver
World’s Finest Nightclub Winner, 2019
Navy Strength, Seattle
Best New American Cocktail Bar (Tales of the Cocktail, 2018)
The Columbia Room, Washington, DC
Best New American Cocktail Bar (Tales of the Cocktail, 2017)
Broken Shaker, Miami/NY/LA
Best American Hotel Bar (Tales of the Cocktail, 2017)
Elixir, San Francisco
The 25 Best Cocktail Bars in America (Esquire Magazine, 2010)